Embroidery is the very thread that connects the styles, the stories and the history of the women of different tribal groups and communities of Kutch and this is precisely what adds a soul to this craft. Women artisans working with Gaurang are proficient in more than thirty different styles of highly intricate embroideries  

Empowering these Kutchi women artisans by revitalizing the ancient craft of diverse embroideries and bringing forth their intricate embroidery work in an exquisite and unique vocabulary relevant to today’s patrons of handmade is Gaurang’s ode to Kutch. Being provided a constant source of dignified livelihood, without leaving their homes or disrupting their day to day lives has helped craft revival and preservation as it has controlled the migration of the artisans away from Kutch.